Common Ground Initiative

5 Reasons To Use Twitter For Your Campaign

How Can Twitter Help Our Organization or Campaign?

For many campaigns, Facebook is seen as the most important weapon in your social media arsenal. While I agree with that most of the time, I don’t believe that Facebook is the end all to a social media strategy. Twitter is usually in mix of social media for campaigns out of popularity, but not typically out of necessity.

I am realizing more and more that many campaigns don’t really understand the potential and true value of Twitter. Many campaign operatives, especially those who don’t use Twitter personally, feel they should embrace it, because of all the buzz surrounding it. They’ve read glamorous articles about how President Obama used Twitter to win votes or how Senator Scott Brown’s campaign had 4 times the followers as his opponent, but fail to see the tangible ways Twitter can help you get ahead of competition and ultimately become a valuable tool for your campaign. Below, I have boiled down 5 essential ways Twitter can help your campaign.

5 Ways Twitter Can Benefit Your Campaign

  1. Increase Awareness: Communicate directly with activists, volunteers, bloggers, and the media without forcing information on them. The incessant non invasive updates (tweets) will increase presence and add relevance to your campaign’s efforts.
  2. Target Your Audience: Regardless of size and scope of your campaign, there are Twitter users who care about your campaign in your state or specific geographic location. If you talk to a press member, key supporter or blogger, ask if they are on Twitter and follow them. Ask most reporters you know today, and I bet you they’re using Twitter to follow their beats.
  3. Listen To Your Community: Twitter can put voters and constituents at the heart of the campaign. Ask questions, whether they be about policy ideas or feedback on a recent television ad or speech. Letting your followers know you’re interested in what they think will send an valuable message.
  4. Engage Your Followers: Provide information about events, rallies and fundraisers and encourage volunteerism while reminding people that even small contributions go along way. Don’t be afraid to Tweet something outside of politics, because remember Twitter is for real people.
  5. Track Your Adversaries: Do a weekly or even daily search on Twitter to see if your opponent(s) or even their campaign staffs are up to on Twitter. Track what they’re tweeting about and watch for missteps that can be sent to relevant bloggers and the press corps.

What ways do you use Twitter to boost your campaign message and/or voter engagement?

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