Common Ground Initiative

Target Audiences by Job Title with LinkedIn

Is it Time to Add LinkedIn to Your Advertising Formula?

LinkedIn announced last week a big enhancement to their advertising platform. Advertisers now have the capability to target LinkedIn ads to specific job titles of their 85 million users. But are there any LinkedIn users in Oregon? Yes, in fact there are over 200,000 LinkedIn users and growing in the greater Portland area.

If you’re a trade group trying to reach and engage leaders and executives in specific industries, this may be a great tool to utilize or at the very least test. This new feature combined with LinkedIn’s geographic and industry targeting tools, allows for very efficient and hyper targeted advertising, much like Facebook and Google advertising.

If you’re not familiar with LinkedIn and want to learn more about it, check out our recent blog post, entitled Is LinkedIn Right For You? Read more about LinkedIn’s announcement and new advertisement feature below:

What are you waiting for? Get started today – click here to visit LinkedIn’s advertising page.

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LinkedIn Announcement:

January 26, 2011
By: Lauren Indvik of Mashable

LinkedIn is now allowing advertisers to target users based on job title, company name and LinkedIn group level. Previously, advertisers could only target users based on geography and industry.

Social networks like Facebook have long given advertisers the ability to target users based on shared information about gender, interests and relationship status, among other things, without compromising their personal privacy. It’s part of what’s made Facebook such an attractive platform for ad buyers, who have come to expect the same capabilities from other social networks, including LinkedIn.

LinkedIn says that in early tests, click-through rates have been three to four times greater for clients who distributed targeted ads compared to the site’s average.

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