Common Ground Initiative

Take-A-Survey: Location Based Social Media

January 23, 2011

Help Wanted: Take 5 Minutes & Participate in My Project

Location Based Social Media Sites

In addition to my duties as a senior digital strategist for Common Ground, I am also a graduate student at the University of Oregon in Portland. I am a candidate for a M.A in Strategic Communication and currently in my final term and working to complete my final project on location based social media such as Foursquare, GoWalla and Facebook Places.  As a part of my project I am conducting an online survey to measure and analyze why both individuals and businesses use and don’t use location based social media.

In order to optimize the accuracy and validity of my research, I want to get as many people and businesses and organizations to complete my online survey. I would greatly appreciate if you could would help me out and participate in my survey below. Thank you in advance for assistance!

What’s Location Based Social Media?

If you have any questions about location based social media, check out some of helpful resources I’ve listed below to learn more:

Poll: Do You Use Location Based Social Media



Elections Are Going Mobile!

December 29, 2010

How Americans Used Their Phones in the 2010 Midterm Election

Whether it’s personal banking or finding the closest Starbucks, it can now be done on a mobile device. It seems just about everything is going mobile now days and elections and campaigning is no different. A recent study from the Pew Research Center’s Internet & American Life Project revealed that more than 25 percent of American adults used their cellphones to learn about or participate in the 2010 U.S. midterm election.

The survey polled 2,257 adults from November 3 to November 24 and counted communicating about voting, sharing and reading election news, and contributing money to campaigns as political participation. Click here to download the full report of study.

PEW Mobile Study on Elections

Highlights from the Pew survey include:

  • 14 % of respondents said that they used their cellphones to tell others that they had voted
  • 6% said they used them to let others know about conditions at local voting stations
  • 10% sent text messages about the election
  • 3% used their cells to shoot and share photos or videos related to the election
  • 12% kept up with election news using their phones
  • 4% used their mobiles to monitor results

Key Takeaways

  • Interestingly 21% of those who used their cellphones to learn about or participate in the election said that they didn’t vote, although that figure is substantially less than the national average of 38%
  • Only 1% used their mobile devices to either contribute money by text message or to download an app that provided updates from a candidate or group about election news, respectively.
  • People who use their phones for politics are most often between the ages of 18 and 29 and more likely to own high-tech electronics and use social networking sites than other voters.

SMS On It’s Way to Becoming New Digital Channel for Campaigns

A good look at this study illustrates how important a mobile strategy can be to your campaign, especially to reach and influence those under ages 30. My prediction is that SMS will emerge as the next prominent digital channel for future campaigns. We’ve seen larger statewide campaigns use text messaging effectively, but the costs of SMS tools have prohibited smaller campaigns from adapting it into their communication plans. As the costs are driven down for text messaging tools and smartphone usage continues to rise, SMS will become an increasingly viable channel for even the smallest of campaigns to utilize for voter outreach.