Common Ground Initiative Social Media and Grassroots Solutions Wed, 13 Aug 2014 23:00:18 +0000 en-US hourly 1 New York Times: A Better Way to Measure Twitter Influence Thu, 31 Mar 2011 18:19:22 +0000 The True Measure of Twitter Success

After reading the recent article from the New York Times (attached in full post), you begin to realize Millions of Twitter followers, although initially impressive, may just be window dressing to a successful Twitter strategy. True influence on Twitter is not calculated by simply how many followers one has, but rather how active followers are with tweets.

Are followers retweeting? Do you they respond and interact with your content? Are they clicking on your links and visiting your website? These are the kind of metrics that actually give you a powerful voice on Twitter. Check out the article from DAVID LEONHARDT of the New York Times in the full post learn more about how to effectively measure success on Twitter. You may be surprised what you find!

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New Official Websites for Rep. Esquivel and Weidner Mon, 21 Mar 2011 17:11:01 +0000

Common Ground is proud to announce the launch of new official websites for Representative Sal Esquivel (HD-6, Medford) and Representative Jim Weidner (HD-24, McMinnville). Representative Esquivel and Weidner's new interactive web platforms possess an array of modern features that will empower them to better communicate and interact with their constituents.

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The Power of Online Surveys Wed, 23 Feb 2011 20:28:04 +0000 Case Study: How Online Surveys Provide Constituent Insight

As an elected official, it's crucial to have the tools in place to be able to quickly and effectively listen to your constituency. As hot-button issues arise, having the ability to take the pulse of the citizens you represent in a minutes notice can greatly enhance your understanding of your constituency. In the digital age, such a tool is found in Common Ground's online survey tools where individuals can put in their two cents on hot issues and current legislation in a matter of seconds with a click of button.

Rep. Kevin Cameron of HD-19 in South Salem recently used an online survey to collect input and feedback about a proposed bill in the Oregon state legislature that would ban plastic bags in Oregon grocery stores and require a 5 cent deposit on paper bags. After Cameron saw the bill over the news and his office received several calls about the bag issue, he decided to advertise and cross-pollinated his two question survey on the proposed legislation across all of his digital communication platforms such as his Facebook page, Twitter, E-newsletter, and Official Website.

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Rep. Wand Launches New Site To Better Serve Constituents Fri, 11 Feb 2011 19:19:29 +0000 Our team here at Common Ground is proud to announce the launch of a new official website for Representative Matt Wand (HD-49, Troutdale). Wand’s new interactive web platform (pictured below) will enable his office to better educate, engage and interact with his constituents through innovative features like constituent sign up forms, surveys, event page, enewsletters, and social media integration.

Congratulations, Representative Matt Wand on your new website! Please take a moment to visit his site today at –

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Using Twitter to Measure Political Sentiment Mon, 07 Feb 2011 06:18:04 +0000 I stumbled across this very interesting article on how Twitter can be used to track public sentiments in real-time on the New Media Strategies blog. The following post by NMS Senior Online Analyst Mark LeMunyon analyzes Twitter discussion during last week’s State of the Union Address to gauge sentiment and reactions to the speech. Read more about his findings from his post below.

Twitter Sentiment Analysis: 2011 State of the Union Address

By: Mark LeMunyon of New Media Strategies
Published: February 2, 20011 on the NMS Blog

This is small project I whipped together by pulling information off Twitter's API during the 2011 State of the Union Address, and then running the data through a senitment analysis to gauge audience reaction throughout the speech. The result:

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Target Audiences by Job Title with LinkedIn Mon, 31 Jan 2011 05:06:29 +0000 Is it Time to Add LinkedIn to Your Advertising Formula?

LinkedIn announced last week a big enhancement to their advertising platform. Advertisers now have the capability to target LinkedIn ads to specific job titles of their 85 million users. But are there any LinkedIn users in Oregon? Yes, in fact there are over 200,000 LinkedIn users and growing in the greater Portland area.

If you're a trade group trying to reach and engage leaders and executives in specific industries, this may be a great tool to utilize or at the very least test. This new feature combined with LinkedIn's geographic and industry targeting tools, allows for very efficient and hyper targeted advertising, much like Facebook and Google advertising.

If you're not familiar with LinkedIn and want to learn more about it, check out our recent blog post, entitled Is LinkedIn Right For You?

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Take-A-Survey: Location Based Social Media Mon, 24 Jan 2011 05:59:51 +0000 Help Wanted: Take 5 Minutes & Participate in My Project

In addition to my duties as a senior digital strategist for Common Ground, I am also a graduate student at the University of Oregon in Portland. I am a candidate for a M.A in Strategic Communication and currently in my final term and working to complete my final project on location based social media such as Foursquare, GoWalla and Facebook Places.  As a part of my project I am conducting an online survey to measure and analyze why both individuals and businesses use and don't use location based social media.

In order to optimize the accuracy and validity of my research, I want to get as many people and businesses and organizations to complete my online survey. I would greatly appreciate if you could would help me out and participate in my survey below. Thank you in advance for assistance!

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New Redesigned Website for Rep. Tim Freeman Sun, 23 Jan 2011 23:07:41 +0000 Common Ground is proud to announce Representative Tim Freeman's (HD-2, Roseburg) re-designed online office and website. Representative Freeman's new website innovative and forward-thinking features include:

- Social media integration: Facebook widget, social icons and embedded share tools
- E-newsletter Capture & Archive:
Sign up for newsletters and view archive
- Interactive Google District Map:
Zoom and navigate the district using Google Maps
- Hot Issues:
Resource section on the homepage for the latest issues and topics
- Constituent Sign Up Forms:
Apply for an internship or sign up for a capitol visit

Congratulations, Representative Tim Freeman, on your new website! Check out his new site today at -

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Focus on More Engagement Before More Fans Fri, 14 Jan 2011 22:57:15 +0000 What's the most important metric to measure the success of your Facebook page? Total Fans? Wrong, although having thousands or millions of users as fans or "likes" on your page represents vast potential (just ask President Obama), it doesn't automatically spell success. Bottom line: Your fans are only as valuable as how engaged they are. Don't get too caught up in the raw numbers of total fans, if your fans are not being activated to become involved with the content of your organization or campaign, then they're simply just a number, not yet a valuable asset. Here are some steps to take to increase engagement with your fans:

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What’s the Future of Politics & Social Media? Tue, 04 Jan 2011 19:29:38 +0000 Mashable, one of my favorite blogs to keep tabs on social media trends has recently published a post about 4 key predictions of the future social media and politics. This is a very interesting take on how social media will become an ever-important piece of the campaign puzzle. This post is a must read for any campaign and political guru and operative looking to gain insights into what's next on the social media horizon for political organizations and campaigns.

The following post is written by Matt Silverman, a social media expert and Mashable contributor.

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