Common Ground Initiative

4 Ways to Integrate Your Website with Facebook

November 22, 2010

How do people know we have a Facebook page? How do they find us?

I often get this question or variation of it from someone who just created a Facebook page for their organization. They’re trying to grow the number of fans on their page and bring better exposure to it, but are not sure where to start.

It’s a Long Answer, but Start with Your Website

A complete answer to this question involves multiple components and facets, so for this post I am going to solely focus on how to integrate your Facebook page into your website to help garner more fans and better integration. Your website is the best place to start to promote your social media channels. Last week’s post, How to Build Online Communities Through Offline Efforts is another great resource that will help your team promote your social media.

4 Ways to Integrate Facebook Into Your Site

These 4 steps are very simple and will go along way to pull your engaged audiences from your website into your Facebook page. Remember that over 40 % of Oregonians have a Facebook profile, so if 1,000 people visit your site, statistically, 400 of them are on Facebook.

  • Insert a Facebook Like Box in Your Home Page and/or Blog: This widget is a great to way to both provide a glimpse into the activity of your page and to boost your fans. People see what the latest posts are and, more importantly can click the like button within the widget and instantly become fans without having to actually go to your Facebook page. To insert a “Like Box” all you have to do is go to the edit page section of page and select marketing, then click the ‘Add a Like Box to My Website’ and type in the URL of Facebook page. After that, you’ll have the code you need to insert it in your page. Click here for instructions from Facebook.

  • Use Like Buttons on Your Back Pages: Another cool and free widget Facebook provides is the ‘Like Button,’ which you can see at the top of this entry. This button allows a person to ‘Like’ a page of your website, such as a press release. This action by an individual will show up on their personal profile and news feed, allowing their friends to see it and click on their update, which is linked to the press release on your website. Like buttons if used can really help drive additional traffic to your website or blog. Click here for instructions from Facebook on how to use ‘Like” buttons on your site.

  • Put a Prominent Facebook Icon on Your Homepage: A really simple thing to do on your homepage is to put a Facebook icon that links to your page on your header or under your e-newsletter sign up. You’ve probably seen other websites do this by putting all of their social media icons together, like we’ve done on our homepage. Putting copy like, ‘Join Us on Facebook’ or ‘Connect and Comment’ by the icon help bring attention to it. Hopefully within seconds of someone visiting your site, they will see the icon and at least know your on Facebook.
  • Link Back to Facebook in Your Web Content: When posting content on your website, think about if there is an opportunity to link back your Facebook page for something. For example if your posting content about an recent event or rally and there are photos on Facebook, then insert a hyperlink in the web content that clicks through to the Facebook photos. Or you can reference a comment from one of your Facebook fans (with their permission of course) that’s relevant to your web content. This illustrates that your organization recognizes and appreciates your fans feedback and input.